Maxwell Schultz, a talented artist and cake decorator, has found a unique canvas in the Safeway bakery on 18th Avenue in Eugene. His artistic training and passion for color have led him to create stunning edible cookie art, which has gained him a dedicated following on Instagram. With over 5,000 followers, Schultz's work is an 'ephemeral gallery of chaotic masterpieces'.
Schultz's journey into cake decorating began with a lack of experience and a need for a job. He started baking and working at Safeway, where he discovered his love for the medium. His style is described as 'not perfect', with a rugged and rough temperament that showcases the natural world. This unique approach has made him a viral sensation, with his Instagram reel gaining over 47,000 likes.
The artist's background in painting, particularly oil painting, has influenced his cake decorating style. He finds the instantaneous nature of cake decorating freeing, as it allows him to produce art quickly and see his visions come to life. The fact that his creations are edible adds an exciting element to his work, pushing him to create 'whacky and unusual' designs.
Schultz's success has led him to compete in the International Dairy Deli Bakery Association's Cake’d event, where he showcased his skills alongside other decorators. While he didn't win, the experience was 'special and totally fun'. He plans to continue experimenting with different techniques, such as using paint in the piped buttercream style, and aims to make a decent living from his art while traveling the world.
The Safeway bakery provides Schultz with a unique platform to display his art, and he takes pride in the fact that his work will be remembered through the body of art he creates. He believes that his time at Safeway has been invaluable, providing him with a unique opportunity to showcase his talent and inspire others.
